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Echleon Malaysia Satellite Event 2014

Welcome Speech by Thaddeus Koh, Chief Operating Officer and Co-founder of e27.

The Echleon Malaysia Event was held in Cyberview Lodge Resort & Spa, Persiaran Multimedia Cyberjaya 63000 Selangor on 10th March 2014. It started at 1 p.m and lasted for about 5 hours.

The Satellite event is the preliminary stage of Echelon whereby 21 startups pitch in major Asian countries such as Hong Kong, Thailand, Malaysia, Philippines, Taiwan and Indonesia at a chance to be shortlisted at one of the 12 satellites across Asia. The winner for each city progresses to pitch to key investors and community leaders in Echelon Singapore.

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GBG Malaysia | How Search Works

Wilfred Halim, Search Quality Strategist from Google Singapore

Recently, we attended another one of GBG’s event titled ‘How Search Works’. It was held in Megan Avenue 1, Jalan Tun Razak, 50400 Kuala Lumpur on Wednesday, 6th March 2014. The event started at about 2.15 p.m. and ended a little after 4 p.m. There were biscuits and some other finger food provided as well as coffee, tea and plain water for the 35 attendees who showed up that day.

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Google’s New Flexible Conversion Counting System

As of February 2014, Google will be rolling out a new conversion counting system called ‘Flexible Conversion Counting’.The new tool replaces the formerly known as conversions one-per-click and conversions many-per-click.  What it aims to do is to allow advertisers to segment how their ads are converting. Pro or Con?

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Job Ad: Online Marketing / Google AdWords Specialist

If you’re into marketing or advertising, there is no better place to be than in digital. The Internet is experiencing an explosive growth in ad spend, with the bulk going to search engines like Google, Yahoo and Bing – over 1.2 billion people make 115 billion searches a month on Google alone!

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Addressing The Funding Gap In Asia.

Panelist: Nizran Noordin (TaxiMonger CEO), Dr.Gabriel Walter (QEOS co-founder), Patrick Grove (Catcha Group Founder), and Dali Sardar (DTA Capital Partners CEO).

Recently we attended another interesting discussion on the funding gap in Asia. The event was held at Wisma N2N Auditorium, Tower 2 Avenue 3, Bangsar South last Wednesday (27th November) at 5.30 p.m. It was a very small event with only about 35 people present. The panelist consisted of Dr. Gabriel Walter, co-founder of Quantum Electro Opto Systems (QEOS), Patrick Grove, Catcha Group Founder, DTA Capital Partners Chief Executive Officer, Dali Sardar and Nizran Noordin CEO of TaxiMonger.

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The Google Partners Event @ Aloft, KL Sentral

Panel discussion with representatives from SearchGuru, Gapture, Locus-T and Optisage Technology 

The Google Partners event was once again spectacular and memorable, with over 50 guests present. The ambience definitely was impressive and quickly made you feel at home. The event was held in Aloft, KL Sentral at 6 p.m. on the 20th of November. The location was excellent, as it was very near our office. Upon arrival, I was invited to take a photo by the customary photographer at the photo booth. It was wonderful. As usual, there were props provided to make the pictures look more interesting. The props included a wine glass, a mustache, a hat and other attractive items. The photo taking sessions at Google events are really quite interesting. There was also a variety of food served that night, ranging from traditional Malay kuih, desserts, and small cakes to noodles, spring rolls and curry puffs. Drinks included wine, beer, and fruit punch.

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Rakuten Expo 2013 Malaysia


Introductory Speech by Masaya Ueno at the Rakuten Expo 2013

We were recently invited to represent Google at Rakuten’s first-ever Expo Malaysia, in The Gardens Hotel, Grand Ballroom last Monday. We were given a booth alongside other Rakuten partners including Southeast Asia’s leading payment gateway solutions ipay88, Toys “R” Us, and P1. The ambience was grand, with approximately 100 guests and partners present at the ballroom that day.

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Google Adwords vs. FB Advertising

Photo Credits: Vent2me

After working in SearchGuru for some time, most of the prospects I come across are new to online advertising and they tend to ask me the same question: Between Adwords and Facebook Advertising, which is better? In this post, I will propose several aspects to consider when choosing your platform for online advertising to achieve your goals in the most cost effective way. Let the battle between Adwords vs. FB ads begin:

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Print Advertising vs. Online Advertising

print vs online advertising

For the present-day businessmen it is certainly no secret that advertising is the backbone of every business. However, today advertising is not that simple as it used to be 10 years ago or had been even earlier. Nowadays, the first thing you need to choose is whether to continue working with the traditional print advertising way or to give a try to the new and popular methods of online advertising. What is the difference in which is more effective?

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Why Enhanced Campaigns?

If you have tried Google AdWords yourself, you should be no stranger to the Enhanced Campaign introduced early this year. In this day and age, the world is moving towards a techy edge where one device is no longer sufficient. Be it because we get bored of hogging one device from the minute we wake or whether we simply have trouble keeping our phones working after dying for the third time that day. We now wake up with our phone(s) in the morning, deliver a pitch with a tablet and a laptop to our clients at a meeting, and back on our phones on the train back, and finally on the good old desktop as soon as we step into that long awaited comfort zone called home.

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