FACEBOOK ADVERTISEMENTS CAMPAIGN MANAGEMENT
For a business, it would be downright silly not to advertise on a website that has 1.4 billion members—and counting.
One of the beauties of advertising on the biggest social networking site is that the ads come with real powerful targeting features.
You get to zoom in on your desired audiences through their location, age, gender, interests, friends, languages, education levels and jobs. This allows your ads to be highly targeted and relevant to the group of audiences that will most likely become paying customers.
FACEBOOK ADS ARE HIGHLY COST-EFFECTIVE AND COME IN MANY FORMS.
You can elect to go based on cost-per-click (CPC), cost-per-miles (CPM – cost per thousand views), cost-per-acquisition (only applicable for app installs), or oCPM, which is optimized-cost-per-miles. You get to present your ads in multiple forms as well: a Facebook boost post, desktop/mobile news feed ads, desktop right column ads, and the audience network. You can even promote an event using just an RSVP link. Additionally, you can also set an ad so it targets only a particular group of people (e.g. fans of a baking club group).
FEEDBACK FOR YOUR ADS ARE INSTANT.
No more second-guessing whether your audience is buying your message. Their responses to your ads will be evident through the number of likes, shares, and comments on the message. You get to know and interact with your audience through personal enquiries. This in turn allows you to make changes to the ads, on the spot, to cater to them.
We provide you with: